About
Toraya Karyo Shinjuku Isetan (虎屋菓寮 新宿伊勢丹店, とらやかりょう) is the cafe format "Toraya Karyo Shinjuku Isetan" of wagashi shop "Toraya," founded in late Muromachi period. It is on the B1F main building of "Isetan Shinjuku Main Building" at 3-14-1 Shinjuku, Shinjuku City, directly connected to Shinjuku-Sanchome Station on the Tokyo Metro Marunouchi and Fukutoshin lines. Toraya is one of Japan's representative wagashi shops with about 500 years of history, originally from Kyoto and now centered in Tokyo. The signature is the famous "yokan" alongside seasonal limited fresh wagashi, oshiruko, zenzai, matcha, sencha, hojicha - a healing Japanese moment in a refined space.
— Isetan Shinjuku B1: Muromachi-era Toraya
The signature is the "yokan" and seasonal limited fresh wagashi that wagashi shop "Toraya" (founded in the late Muromachi period, about 500 years old) has refined over time. Yokan is made by traditional hand-work, with masterpieces rotated by season: "Yoru no Ume," "Omokage," "Shinryoku," "Hatsugatsuo," and more. Toraya appears in Edo-period official records too - a representative wagashi name of Japan. The cafe format "Karyo" offers oshiruko (white azuki, koshian), zenzai, seasonal fresh wagashi (spring sakuramochi, summer kakigori, autumn kuri-manju, winter ochawanmushi), and seasonal limited creative wagashi - all paired with high-quality Japanese tea such as matcha, sencha, hojicha, and genmaicha. On B1F of Isetan Shinjuku Main Building - a great depa-chika location - it is loved as a calm Japanese space to drop into during shopping or while buying gifts. Toraya originated in Kyoto and now expands across Tokyo and Kyoto - a brand representing Japan's wagashi culture.
AI generated · Based on public information
