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Shinjuku-sanchome Station

A Shop with Plant-Based Options

Premium Mario Gelateria Shinjuku isetan ten

Some veganAllergen info
¥999〜¥999〜
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About

A gelato shop in The Stage on basement floor 1 of Isetan Shinjuku in Shinjuku, Shinjuku Ward, directly connected to Shinjuku-sanchome Station on the Tokyo Metro Marunouchi and Fukutoshin lines. The parent brand, Mario Gelateria, is a Japanese brand founded in Yokohama in 1998, serving gelato made with fresh fruit, pistachio, and chocolate.

— Gelato at Isetan Shinjuku B1

The focus is handmade gelato. It limits the use of stabilizers for a smooth texture. Standard flavors include pistachio, chocolate, vanilla, tiramisu, and hazelnut, along with seasonal fruit gelato. Fresh-fruit flavors draw out the fruit's sweet-tart taste and aroma. The parent brand, Mario Gelateria, is a Japanese brand founded in Yokohama in 1998. Located in The Stage on B1 of Isetan Shinjuku, it is easy to visit while shopping or to pick up a gift.

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No. 01

ことり
ことりNormal❤️
2025.05.29

“Isetan — always 2 kinds of vegan”

A gelato shop on the basement floor of Isetan Shinjuku. Only two locations: Tachikawa and Shinjuku. For gelato flavors, there are always two or more labeled "plant-based"! Seasonal flavors sometimes have plant-based options as well! Allergen labels are also written below the flavor names. Usually a wafer-like crispy cookie is added to the gelato, but for allergy reasons, they'll omit it. Besides gelato, there are also juices (smoothies) using fruit, so dropping by for a break is also a nice idea. A size S where you can choose two flavors is ¥570, which is on the cheaper side for Tokyo — also a happy point.
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ことりPersonal experience

ことりと申します！ ヴィーガンロリィタしています✨ 普段はvegan&gluten-freeのケーキ屋さんで働いていて、自分でもスイーツなどを作っています！