About
THE YOMOGI STAND (ザ ヨモギ スタンド) is the world's first specialty drink stand for fermented yomogi (Japanese mugwort), opened on July 27, 2025, on the 1st floor of "NISHIN HILLS DAIKANYAMA" at 11-12 Daikanyama-cho (代官山町), Shibuya City (渋谷区), near Daikanyama Station on the Tokyu Toyoko Line. Based on a "Farm to Cup" philosophy that controls everything in one chain - growing, harvesting, washing in spring water, fermenting, roasting, and processing on a farm in Aso (阿蘇), Kumamoto - it presents the appeal of "yomogi" as the next-generation matcha. A sister shop is also in Hiroo.
— Farm to Cup: the world's first yomogi specialty
The signature is the world's first range of drinks and baked goods using fermented yomogi (mugwort) grown in Aso (阿蘇), Kumamoto. Representative items include "Fermented Yomogi Azuki Milk Cloud" (972 yen), "Mango Milk Fermented Yomogi Cloud" (972 yen), fermented yomogi waffle (1,050 yen), banana bread (480 yen), scone with azuki (530 yen), and date granola - letting guests enjoy yomogi's aroma and flavor from many angles. Under the "Farm to Cup" philosophy, everything from preparing the land, growing, harvesting, spring-water washing, fermentation, roasting, and processing is managed in one flow - delivering Aso's earth energy directly to the cup. The Daikanyama shop is open Tuesday to Friday 12:00 to 18:00, weekends and holidays 11:00 to 19:00. The Hiroo branch is at 5-19-6 Hiroo, Shibuya City, in Canvas Tokyo Building 1F (weekdays 9:00 to 18:00, weekends and holidays 9:30 to 18:00). With the catchphrase "After matcha, maybe yomogi," it brings a new option to Tokyo's fermentation culture.
AI generated · Based on public information