About
Umezono Asakusa Main Shop (梅園 浅草本店) is a wagashi (Japanese sweets) shop at 1-31-12 Asakusa, Taito City, near Asakusa Station on the Tokyo Metro Ginza Line and Asakusa Station on the Tsukuba Express, founded in the first year of the Ansei era (1854). With more than 170 years of history, it is a shop that represents Asakusa's wagashi culture. The signatures are the Tokyo specialty "awa-zenzai" and seasonal Japanese sweets (ohagi, mitsumame, anmitsu, warabi-mochi, seasonal Japanese sweets). At the main shop near Sensoji Temple, just off Nakamise-dori, it is favored by tourists and local repeat customers.
— 1854 Asakusa: 170 Years of Umezono's Awa-Zenzai
The signature is "Tokyo specialty awa-zenzai," polished for more than 170 years since the shop's founding in the first year of the Ansei era (1854). Mochi made with awa (foxtail millet) is combined with house-made azuki (red bean) paste, creating a traditional Tokyo shitamachi sweet with refined sweetness and chewy awa texture as its hallmarks. The lineup also includes a range of traditional Japanese sweets: ohagi, mitsumame, anmitsu, shiratama-zenzai, warabi-mochi, and seasonal Japanese sweets (spring sakura mochi, summer kakigori shaved ice, autumn kuri-manju, winter oshiruko) — an wagashi format. The parent shop "Umezono" was founded in Asakusa in 1854 with more than 170 years of history, and now operates branches such as the Asakusa main shop, Ueno, Tokyo Station, and Nihombashi — a brand representing Tokyo's wagashi culture. The Asakusa main shop is in a prime location near Sensoji Temple, just off Nakamise-dori, favored by tourists, local repeat customers, and overseas tourists. While takeout-focused, the shop has an eat-in space inside, where Japanese sweets can be enjoyed together with matcha, sencha, and hojicha.
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